森林防火

随着信息技术飞速发展，新媒体平台已深度融入社会生活，重塑了信息传播与公众参与方式。森林火灾作为破坏生态环境、威胁人民生命财产安全的重大灾害，其预防工作至关重要，而宣传教育工作是预防体系中的关键一环。本研究旨在分析传统森林防火宣传方式的局限性与价值，探讨新媒体平台在森林防火宣传中的应用现状与独特优势，并在此基础上，系统提出涵盖内容创新、形式丰富、互动强化三个维度的森林防火宣传策略体系，以期为构建全民参与森林防火新格局提供理论参考与实践路径。

With the rapid development of information technology, new media platforms have become deeply integrated into social life, reshaping the ways information is disseminated and public participation occurs. Forest fires, as major disasters that damage the ecological environment and threaten people's lives and property, require significant emphasis on prevention, with publicity and education serving as a critical component of the prevention system. This paper aims to analyze the limitations and value of traditional forest fire prevention publicity methods, explore the current application and unique advantages of new media platforms in forest fire prevention publicity, and systematically propose a strategic framework for forest fire prevention publicity. This framework encompasses three dimensions—content innovation, format diversification, and interaction enhancement—to provide theoretical reference and practical pathways for building a new paradigm of forest fire prevention with public participation.